2015 Highlights

01 #ExploreNanaimo
Campaign

The #ExploreNanaimo Campaign conducted by TourismNanaimo was a great success in 2015, and generated a huge degree of attention and appreciation for the Nanaimo region, and yielded tangible, impressive pride-of-place.

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02 Trivago, TripAdvisor & Expedia

Expedia ranked Nanaimo in its top 10 for Canadian cities to visit in 2016, calling our harbourfront a "little slice of heaven." Nanaimo also made TripAdvisor’s top picks for affordable vacations, and Trivago’s for best value locations in Canada.

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03 SquareOne
Tech Incubator

Nanaimo’s tech incubator and co-working space that provides the office space, expertise, and resources to tech companies and startups to hatch ideas, build and develop skills, gain connections, and collaborate with other out-of-box thinkers.

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04 Industy-Inspired
Workshops

In 2015, the NEDC hosted three workshops for local businesses. Topics were based on direct industry feedback gathered over previous years. Topics included Digital Sales/Marketing, Talent Recruitment/Retention and Wage Subsidy.

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05 Tech Sector
Positioning

The Nanaimo region is the area to watch in 2015 and beyond for innovation in technology. The local tech sector has received attention from various media outlets, and has benefited from new assets such as the SquareOne Tech Incubator.

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06 Private Sector
Sponsorship

For the first time, the NEDC is securing private investment ($34K). Sponsors will be added through 2016, and an NEDC-wide sponsorship program will be introduced. Sponsorship in 2015 was assigned exclusively to SquareOne.

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Economic Conditions

01 GDP

Since 2009, GDP has grown by 9.4% to $4.0 billion. GDP growth has primarily been driven by the service sectors including Healthcare, Transportation & Warehousing, Educational Services and Food & Accommodation.

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02 Business Licenses

The number of business licenses has grown by 4.7% in the last 5 years and 21.2% in the last 10. The number of businesses in Arts & Culture, Healthcare, Prof. Scientific & Technical has increased; Finance & Insurance have declined.

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03 Building Permits

Building permit values grew at a faster pace than in BC over the last decade. After steep declines between 2008 and 2009, building permit values are at record highest in the past 15 years, with the exception of 2007.

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04 Population

Nanaimo’s population has grown by an annual average of 1.12 percent since 2010. This is above BC’s growth rate of .98 percent and puts Nanaimo in second place in terms of population growth among comparably sized BC cities.

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05 Employment

The unemployment rate for Nanaimo (4.7%) was significantly lower than both the provincial (6.2%) and national (6.9%) rates. The lower unemployment rate was mainly due to fewer people being in the labour force in 2014 compared to 2013.

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06 Income

According to latest data, per capita income grew by 8.3% from 2011 to 2013. 60.1% comes from Wages + Salaries, 3.8% from Self Employment, 24.1% from Pensions & Investments, 9.7% from Gov’t Transfers and 2.3% from other sources.

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Tourism Statistics

01 Average
Occupancy

Overall occupancy was up by 2.14% in 2015 versus 2014 (14.68% higher in March, 1.12% higher in June, 1.39% lower in September, and 4.4% higher in December). Overall revenue available per room increased by $6.90.

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02 BC Ferries
Traffic

Nanaimo is a main transportation hub for Mainland BC to Vancouver Island travelers. With terminals at Duke Pt. and Departure Bay, passenger volumes increased by 3.42% and vehicle volumes increased by 4.45% over 2014 levels.

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03 Nanaimo Airport
Traffic

Air transport is vital to our island community economy. Passenger traffic through the Nanaimo airport was 15.52% higher in 2015 compared to 2014. A total of 312,118 passengers traveled through the Nanaimo airport in 2015.

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Economic Development Activities

01 Business Support Services

The primary objective of economic development organizations is to provide support for regional companies in order to grow the business base and foster a prosperous local economy. The NEDC is proud to be entrusted with this mission.

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02 Research
& Communications

An essential component to assisting businesses either grow in or locate to the Nanaimo region is providing current, accurate market statistics and projections. Savvy business leaders use this invaluable data to inform business decision-making.

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03 Community
Capacity Building

In the task of growing a regional economy and fostering business base growth, effective work is always done in collaboration. The NEDC supports community projects that align with our organizational mandate and mission.

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Tourism Activities

01 Marketing
& Social Media

Social media has made a huge impact on the tourism industry. Consumers engage with social networking sites to research trips, make decisions about their travels and share personal experiences of a particular hotel, restaurant, etc.

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02 Media
Relations

Our team works diligently to attract and welcome esteemed travel writers, bloggers, and guest Instagrammers to showcase our region. This resulted in our region receiving an increased level of international attention in 2015.

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03 Destination
Development

Destination development is a continuous process of coordination and development of amenities, facilities, products and services that support host communities to deliver quality experiences for visitors and enhance residents well-being.

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04 Stakeholder Programs

Tourism Nanaimo stakeholder programs include brochure racking, website listings, newsletter features, advertising, workshopping and more! Businesses in the tourism space that participate in our programming receive huge value.

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05 Grant
Programs

Tourism Nanaimo has grants programs available to help local organisations with initiatives designed to increase overnight visitation to Nanaimo. 2015 grant programs included Tourism Development, Sports Tourism and Nanaimo Hospitality.

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06 Visitor
Services

Tourism Nanaimo provides visitor information year-round to residents of Nanaimo & Region as well as visitors from all over the world by operating the Official Nanaimo Visitor Centre and participating in local tourism events.

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Meet our Team

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John Hankins

Chief Executive Officer

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Janet Anaka

Administrative Assistant

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Amrit Manhas

Economic Development Officer

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Peter McGee

Economic Development Coordinator

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Chelsea Barr

Destination Marketing Officer

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Megan Beauregard

Stakeholder & Communications Specialist

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Kara Walsh

Destination Development Specialist

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Amanda Daly

Visitor Services Specialist

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Helga Lange

Visitor Information Counsellor & Clerk

Message from Leadership

The past year was great for the NEDC. Despite a turnover in our management team, we still accomplished all of our goals in 2015. We look forward to working with our dedicated staff, community partners and City Council on creating new opportunities for the Nanaimo region in 2016.

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Andre Sullivan

Chair

In 2015 NEDC successfully watched the Square One tech incubator grow to full capacity and see Nanaimo starting to be noticed as an emerging tech centre. Nanaimo continues to grow as a tourism destination being recognized as a top ten Canadian destination in leading tourism websites.

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John Hankins

Chief Executive Officer

2015 Board of Directors

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Andre Sullivan

Chair

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Charlie Parker

Vice Chair

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AJ Hustins

Past Chair

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Dan Kucherka

Treasurer

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William Anderson

Secretary

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Suzanne Samborski

City Appointee

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Chief John Wesley

Snuneymuxw Representative

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Kelly Bissel

Director

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Dan Brady

Director

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Ron Hartman

Director

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Gloria Hatfield

Director

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Brad Jones

Director

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Doug Kalcsics

Director

© 2015 HA Photography © 2015 HA Photography

Adrian Legin

Director

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Signy Madden

Director

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Dr. Ralph Nilson

Director

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Carla Smith

Director

2015 Tourism Leadership Committee

Sandra Petryk - CHAIR

Nanaimo Airport

Dan Brady - EXOFFICIO

Howard Johnson Harbourside Hotel

Leif Bogwald

Vancouver Island Expeditions

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Leo Boon

Big Bear Productions

Margot Holmes

Vancouver Island Symphony

Gloria Hatfield

Pages Resort & Marina

Diana Johnstone

Former City of Nanaimo Councillor

Douglass Legg

Douglas Legg & Associates

David Mailloux

Nanaimo Port Authority

Denise Tacon

Vancouver Island Conference Centre

David Twynam

Vancouver Island University

James Young

Inn on Long Lake

2015 Financials

Fiscal Management

We are committed to providing services within the constraints of sound organizational and fiscal management.To support the NEDC’s mission, emphasis is placed on leveraging the local investment being made in economic development.

Our Home

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Contact

Thanks for contacting us, we'll be in touch soon!

Thanks for contacting us, we'll be in touch soon!

Office:

104 Front Street, Nanaimo BC V9R 5H7

Phone:

(250) 591-1551

Emails:

info@investnanaimo.com, info@tourismnanaimo.com

Websites:

www.InvestNanaimo.com; www.TourismNanaimo.com

Social networks: